Piecing Together the Puzzle: Mobility as a Service from the User and Service Design Perspectives

Many regions are seeking to improve mobility choices for citizens, both in congested city settings and poorly connected peripheral communities. Mobility as a Service (MaaS) is increasingly presented as a possible solution, yet beyond pilot level there are no examples to date of what a successful implementation of MaaS might look like. This paper reviews pilot studies and ongoing research into the user perspective on MaaS and the lessons learned thus far.

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